Logan Marine
Wilmington, NC · Video Ad Scripts · v1

David's Video Ad Scripts

15 short clips, recorded on your phone. You read the lines below, one at a time. We cut them together into 60 different ads and let waterfront owners from Topsail to Sunset Beach tell us which one they like. Two messages lead this: a plain first-person intro, and an honest starting price with the reason behind it.

📱 9:16 Vertical 🎙️ Talking Head ⏱️ 15 clips to record 🧩 60 possible ads
📋 Read this first · 2 minutes

How to record this (you've got this)

You don't need to be a videographer or memorize anything. Every numbered line in this doc is its own short, separate clip — just work down the list and record them one at a time on your phone. Follow the four rules below and you'll nail it. When in doubt, do 2–3 takes and we'll pick the best.

🔊 Audio Most important

  • This matters more than how the video looks. Bad audio is the #1 thing that kills a clip — clear audio is the #1 thing that saves it.
  • Record somewhere quiet. No fans, AC, TV, traffic, or wind. Big empty rooms echo — a normal furnished room sounds better.
  • Get the mic close. Best: a cheap clip-on lav mic (~$20) or your wired earbuds with the built-in mic. No mic? Keep the phone about an arm's length away, not across the room.
  • Test before you commit. Record 10 seconds, play it back, make sure your voice is crisp — then record the rest.

📱 Shoot vertical

  • Hold the phone upright (portrait), never sideways. If it's filmed horizontal we can't use it for Reels/Stories/TikTok.
  • Frame yourself from mid-chest up, eyes in the upper third, a little space above your head.
  • Keep it steady. Prop the phone against something or have someone hold it — no shaky, walking-and-talking handheld.

💡 Lighting

  • Light on your face, not behind you. Face the window or the sun — never stand with a bright window/sky behind you (that turns you into a shadow).
  • Outdoors: open shade or early-morning / late-afternoon light is gold. Avoid harsh midday sun that makes you squint and casts hard shadows.
  • Indoors: face a window, add a lamp if it's dim. Even, natural light beats a dark "cinematic" look every time.

🎬 Record modular (this is what makes it easy)

  • One line = one clip. Don't try to perform the whole ad in a single take. Say one numbered line, stop, record the next. We assemble them afterward.
  • Stay consistent the whole session — same shirt, same spot, same framing — so any clip snaps together with any other. This is the secret to the 60-ad system.
  • Mess up? No problem. Just re-record that one line. Give us 2–3 takes of each and we'll grab the best one.
  • Talk to one person — imagine a neighbor across the fence, not "a camera." Real and natural beats polished. Pauses are totally fine.
  • Suggested order: read Opener 1 + Meat A + CTA 1 back to back once to feel the flow, then record top to bottom: Openers → Meat → CTAs.
What this is really about. You said it on the intake: "We tend to under promise and over deliver in every regard. Price, quality, timing. Our price is our price." That's the whole ad. A real guy who's built docks on this coast for thirteen years, telling a waterfront owner what it costs, why, and how it goes when they call. No pitch voice. Talk to one person.

✅ Check these before you record

We filled these in from your intake. They're our best guess, and they're your call.

🎣 The Openers (3 intro takes · 2 starting-at · 5 scroll-stoppers)

≤30 words each, about 10 seconds · record all 10

Openers 1 to 3 are the same intro line with three place-name takes, so we can run the right one to each area. Openers 4 and 5 lead with the starting price. Openers 6 to 10 each name something the waterfront owner is already thinking, in their words, before you say a word about yourself. Every opener works in front of every meat, so read them word for word and don't add a sentence after. The meat picks it up from there.

1
Intro · Wilmington + Wrightsville Beach · 26 words · about 9 seconds
"Hi, I'm David Logan. I'm a local dock builder here in Wilmington and Wrightsville Beach. From pressure-treated wood to composite and PVC, we do it all."
2
Intro · Hampstead + Topsail · 26 words · about 9 seconds
"Hi, I'm David Logan. I'm a local dock builder here in Hampstead and Topsail Island. From pressure-treated wood to composite and PVC, we do it all."
3
Intro · Southport + Brunswick County · 28 words · about 10 seconds
"Hi, I'm David Logan. I'm a local dock builder here in Southport and the Brunswick County beaches. From pressure-treated wood to composite and PVC, we do it all."
4
Starting At · the "Sure" opener · 30 words · about 11 seconds
"Fifty thousand dollars for a dock? Sure. It has to do with its size. Some docks are eighty-five, some are a hundred and fifty or more. Here's the honest version."
5
Starting At · two quotes, miles apart · 29 words · about 10 seconds
"Docks around Wilmington start around fifty thousand dollars. If that number surprised you, stay with me. There's a reason two quotes for the same dock can be miles apart."
6
Can I even get a dock permitted · 30 words · about 11 seconds
"If you own waterfront around Wilmington and you've wondered whether you can even get a dock permitted, stop guessing. There's a real answer, and it costs nothing to get it."
7
Will I get my money back out · 26 words · about 9 seconds
"A dock isn't just somewhere to tie up the boat. Around here, waterfront with a dock sells faster than waterfront without one. I've watched it happen."
8
The contractor who starts and disappears · 27 words · about 10 seconds
"The worst part of building a dock isn't the price. It's the contractor who starts your job, gets paid, and goes off to work on somebody else's."
9
Is that the real number · 26 words · about 9 seconds
"When you get a dock quote, ask one thing. Is that the number I'm actually going to pay, or just the number that gets you started?"
10
The water you bought the place for · 29 words · about 10 seconds
"That stretch of water behind your house. You bought the place for it. Let's make this the year you walk out your back door and step onto your boat."

🥩 The Meat

≤110 words each, about 45 seconds · record all 3

Meat A is how it goes when they call. Meat B is the starting-at message: you're not a big company, so they're not paying for one. Meat C is who they're hiring. Know the beats and tell them like you'd tell a neighbor at the boat ramp. Word-for-word isn't required here, but don't add beats. The count is what keeps the ad under 90 seconds.

A
The Intro (how it goes when you call us) · 110 words · about 46 seconds
"Big or small project. I love what I do. Meeting new people and turning their waterfront into a place they actually want to spend time is my favorite part of the job. No pushy sales pitch. You reach out, we set up a visit that works with your schedule, and we show up on time. We take a quick, thorough look at your shoreline and what you have in mind, and get you an estimate as fast as we can. We explain our prices, so you understand exactly what you're getting for that number. A beautiful dock, the highest quality materials, at a fair price. Done right the first time."
B
Starting At (we're not a big company) · 106 words · about 44 seconds
"Big or small project. Here's how dock pricing works around here. The size of the dock sets most of the number. The rest is the company you hire. We are not a big company. We don't have twenty offices, fifty trucks, or a hundred billboards. We run this business lean. A small team, our own equipment, and thirteen years building on this coast. Less overhead for us, a better price for you. You get the same quality materials the bigger outfits use, without a big company's overhead baked into your number. We charge what it costs to build it right, and not a dollar past that."
C
Who you're actually hiring (our price is our price) · 105 words · about 44 seconds
"Big or small project. Here's who you're actually hiring. I've been building docks, piers, and bulkheads on this coast for thirteen years. More than two hundred jobs. I got into it after watching my brother hire a marine contractor who couldn't get his dock right in three or four tries. So we do it different. If we say we'll be there in September, we're there in September. And in thirteen years, we've never come back and asked a customer for more money unless they changed the job. Our price is our price. We handle the permits, we show up, and we finish what we start."

📣 Calls To Action

≤34 words each, about 12 seconds · record both
1
Direct · 31 words · about 11 seconds
"If you've been thinking about a dock, I'd love to meet you. Tap Learn More below, answer a couple quick questions, and pick a time that works for you. Let's talk."
2
Soft / honest number · 33 words · about 12 seconds
"No pressure, no games. We'll come out, walk your shoreline, and give you a straight number for free. Worst case, you know what it actually costs. Tap Learn More below and let's talk."

🧩 How It Comes Together

10 Hooks×3 Bodies×2 CTAs=60 Ads
  • Shoot order: all hooks back-to-back (same wardrobe/spot), then bodies, then CTAs.
  • Consistency: identical wardrobe/setting so any hook edits onto any body.
  • Delivery: talk to one person, not a camera. Authentic beats polished.
  • Naming: LOGAN_H03 · LOGAN_M01 · LOGAN_CTA01 → LOGAN_FIN_H03-M01-CTA01
  • Runtime: every line has been counted. Say it at your normal pace and it fits. You do not need to rush. You need to not add.
  • Don't drop the last line. "Let's talk" is the whole point of the CTA. It's the first thing people cut when they're trying to keep a clip short. Keep it.

📝 Ad Copy (Post Text)

the post text that runs with your videos
Intro (runs with Openers 1 to 3)
Primary: Hi, I'm David Logan.

I'm a local dock builder here in Southeastern North Carolina.

From pressure-treated wood to composite and PVC, we do it all.

Big or small project.

I love what I do. Meeting new people while being able to transform their waterfront into a space they actually want to spend time in is definitely my favorite part of the job.

No pushy sales pitch involved.

Customers reach out to us.

We schedule a consultation that works best for their schedule.

We show up on time.

Do a quick and thorough assessment of your space and vision. And then try to get you an estimate as soon as possible, if not on the spot.

It's a simple process that our previous customers have enjoyed.

We explain our prices thoroughly, so you understand the value and quality you are getting at that price point.

We aim to give you a beautiful dock with the highest quality materials at a fair price.

We are available to our customers for any of their questions or concerns and are here to make sure the project gets done in a timely manner.

We do things the right way the first time.

Click on "Learn more" below to get a FREE dock estimate. I look forward to meeting you!

Thanks,
David Logan
Owner of Logan Marine
Headline: Get a *Truly Fair Price* for Your Dream Dock!
Description: ⭐️⭐️⭐️⭐️⭐️ Rated, Logan Marine
Button: Learn More
Starting At (runs with Openers 4 and 5)
Primary: $50,000 for a dock?

Sure, it has to do with its size....

Some docks are 85k, 150k or even more.

But our docks are more affordable than most of our competitors.

Here's why:

I'm David Logan and I own Logan Marine, a local marine contractor.

We are not a BIG company.

We don't have 20 offices, 50 trucks and 100 billboards.

We run our business like a lean mean machine.

We have a small team, run our own crews, use smart marketing and we manage our finances properly.

Less overhead for us.

Better prices to you.

All of this while still using the same high quality materials these other contractors use but charge tons more.

(Not to mention we've been building for 13 YEARS here in Southeastern North Carolina)

Interested in building your dream dock?

Click "Learn More" below and let's talk.

—David

P.S.

Over 200 completed jobs. Rated 4.9 on Google. Licensed North Carolina builder, license #74511.

Docks, piers, boat lifts and bulkheads, from Topsail down to Sunset Beach.

Click "Learn More" below and let's talk.
Headline: $50,000 for a Dock?
Description: 13 Years · 200+ Jobs Completed
Button: Learn More